The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems
The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems
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The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems
The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems
The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities.
The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems
Artikelnr.: 40492572

The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems

Artikelnr.: 40492572

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Besondere Merkmale

Innovation Strategies
Provides actionable strategies for established companies to foster innovation, ensuring they stay competitive in rapidly evolving markets.
Ecosystem Building
Guides companies in creating robust ecosystems that support creativity and collaboration, effectively merging startup agility with corporate resources.
Industry Insights
Offers expert insights and case studies, enabling readers to understand real-world applications of innovation strategies within large corporations.

Produktdetails

Discover how established companies develop successful innovation ecosystems with 'The Corporate Startup' book. Shop online at Ubuy Switzerland today.
  • What The Book Is About The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. The world around us is changing rapidly. There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models. Praise for The Corporate Startup Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology - applying Lean Startup principles and more - for building a culture of innovation. Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA. We have found The Corporate Startup model and the thoughts on the innovation ecosystem very useful in designing our innovation strategy. This book is a must read for all corporate leaders that want to transform their companies to be more innovative. Erik Kongsvik-Ibsen, Vice President of Strategy and Business Development at Egmont. This book is a timely addition to the corporate innovation space. It is a must read for anyone working on innovation in medium-size and large companies. The principles and practices, if well implemented, can save a company from the disruption death march. Tim Deeson, Managing Director at Deeson Group.
Verleger Vakmedianet Management bv
VeröffentlichungsdatumJanuary 1, 2017
AusgabeFirst Edition
Sprache Englisch
Drucklänge 296 pages
ISBN-10 9462761507
ISBN-13 978-9462761506
Artikelgewicht2.82 pounds (1.28 kg)
Abmessungen9.72 x 1.26 x 8.58 inches (24.7 x 3.2 x 21.8 cm)

Für wen ist das Produkt geeignet?

Suitable For
  • Corporate Leaders

    Executives responsible for driving innovation within established firms can gain strategic insights and frameworks for successful ecosystems.

  • Innovation Teams

    Teams focused on fostering new ideas and projects will find practical methods for developing and implementing innovative strategies.

  • Business Students

    Students studying corporate innovation can benefit from case studies and best practices to better understand real-world applications.

Not Suitable For
  • Kleinunternehmer

    Entrepreneurs with limited resources may find the concepts less applicable to their specific challenges and operational scale.

  • Gelegentliche Leser

    Individuals looking for light reading may find the book's business focus and strategies too dense or technical.

  • Startups

    New ventures that value agility may not benefit from structured ecosystem ideas designed for larger, established organizations.

PRODUKTBESCHREIBUNG

About This Item

Introducing "The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems" Hardcover – January 1, 2017 In today's fast-paced business landscape, corporate innovation has become a crucial aspect for any established company looking to stay ahead of the competition. And one of the most effective ways to drive innovation within a corporation is by fostering collaboration with startups. With "The Corporate Startup," you'll gain valuable insights into the world of corporate innovation strategies and discover how established companies can develop successful innovation ecosystems. From creating partnerships with startups to building an innovation ecosystem that thrives with ingenuity, this book provides a comprehensive guide to unlocking the potential of corporate and startup collaboration. Written by experts in the field, this hardcover book outlines the best practices and successful innovation strategies used by established companies that have successfully embraced startup collaboration.

Whether you're a CEO, an executive, or a team leader, this book is a must-read for anyone aiming to drive innovation and entrepreneurial thinking within their organization. By delving into real-life case studies and practical examples, "The Corporate Startup" offers actionable advice on: - How to build an innovation ecosystem that supports both corporate and startup collaboration - Strategies for creating successful partnerships between established companies and startups - Best practices for fostering innovation within corporate structures - Techniques for creating a culture of entrepreneurial thinking within an established organization - Methods for leveraging the strengths and resources of both startups and established companies - And many more valuable insights for developing an innovation strategy that works Don't miss out on the opportunity to transform your organization into a successful corporate startup. Choose "The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems" and unlock the potential for endless growth and success. Invest in the future of your business today and discover the power of corporate and startup collaboration. Order your copy of "The Corporate Startup" now!.

Haben Sie eine Frage? Mit uns chatten

Kunden Fragen und Antworten

  • Frage: What is the main theme of The Corporate Startup?

    Antworten: The main theme of The Corporate Startup focuses on how established companies can foster innovation within their existing frameworks. The book underscores the importance of developing a proactive approach to innovation—leveraging startup methodologies to create and sustain an internal ecosystem conducive to new ideas. It combines theoretical perspectives with practical insights, making it a valuable resource for managers aiming to drive growth by facilitating innovation and adapting to market changes.
  • Frage: Who are the authors of The Corporate Startup?

    Antworten: The Corporate Startup is co-authored by Tendayi Viki, Dan Toma, and Esther Gons. Each author brings unique expertise: Tendayi Viki is known for his work in innovation management; Dan Toma specializes in corporate entrepreneurship, and Esther Gons focuses on developing innovation ecosystems. Their combined knowledge offers a multifaceted approach to initiating and sustaining innovation within large organizations, making the book a practical guide for readers seeking to implement change.
  • Frage: What kind of strategies does the book offer for fostering innovation?

    Antworten: The book outlines several actionable strategies for fostering innovation, such as establishing a clear vision for innovation, creating cross-functional teams, and adopting a lean startup approach. It emphasizes the need for organizations to treat innovation like a core business process, integrating feedback loops, MVPs (Minimum Viable Products), and rapid prototyping to enhance adaptability. These strategies are ideal for companies looking to cultivate an agile mindset and maintain competitiveness in their industry.
  • Frage: Who should read The Corporate Startup?

    Antworten: The Corporate Startup is essential reading for corporate leaders, innovation managers, entrepreneurs, and anyone involved in strategic development within large organizations. It particularly benefits those tasked with driving innovation initiatives, as it provides guidance on navigating the complexities of corporate cultures while implementing startup methodologies. This book equips readers with the tools and insights needed to shift their company's mindset towards embracing innovation as a fundamental element of their strategy.
  • Frage: How does The Corporate Startup recommend measuring success in innovation?

    Antworten: The book suggests measuring success through a combination of qualitative and quantitative KPIs that reflect both process and outcomes. Companies should assess factors such as customer engagement, speed of innovation, and the rate of successful project pivots. By establishing clear metrics, organizations can monitor progress and make informed decisions on scaling successful initiatives. This approach encourages a culture of continuous improvement, ensuring that innovation remains aligned with business objectives.
  • Frage: Does The Corporate Startup address common pitfalls in corporate innovation?

    Antworten: Yes, The Corporate Startup highlights several common pitfalls in corporate innovation, such as resistance to change, misalignment with company strategy, and lack of resources. The authors encourage organizations to proactively identify these challenges and implement best practices to overcome them. By fostering an open culture that embraces experimentation and learning, companies can avoid stagnation and ensure that innovation initiatives are more effectively integrated into their core operations.
  • Frage: Is this book suitable for startups as well?

    Antworten: While The Corporate Startup primarily targets established companies, its insights can also be valuable for startups. The methodologies discussed can serve as best practices for new businesses looking to create sustainable growth from the outset. Understanding the dynamics of corporate innovation can help startups position themselves as attractive partners for larger organizations, leveraging collaboration opportunities and scaling their solutions effectively.
  • Frage: What is the relevance of corporate entrepreneurship discussed in the book?

    Antworten: The concept of corporate entrepreneurship is central to The Corporate Startup, advocating for an entrepreneurial mindset at all organizational levels. The authors suggest that fostering innovation requires not only leadership buy-in but also empowering employees to act on their ideas. This relevance lies in enabling companies to remain competitive in rapidly evolving markets by leveraging their internal talent for innovative solutions and creating a proactive culture that champion entrepreneurial thinking.
  • Frage: How can established companies create a supportive innovation ecosystem?

    Antworten: The book recommends that established companies create supportive innovation ecosystems by building strong networks for collaboration, both internally and externally. This involves developing partnerships with startups, academic institutions, and other organizations to foster an environment of shared knowledge and resources. By promoting flexibility and open communication within teams, companies can create a dynamic ecosystem that encourages experimentation and accelerates the innovation process.
  • Frage: Where can I buy The Corporate Startup?

    Antworten: You can buy The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems on Ubuy in Switzerland. Ubuy offers a user-friendly platform to explore various purchasing options, giving you access to this insightful book that can transform the way your organization approaches innovation.

Strategic Planning Editorial Review

The Corporate Startup is an essential guide for managers in medium to large sized organisations looking for ways to approach innovation. The authors explain how successful companies often get trapped by their previous success in a manner that limits their capacity to innovate. The book addresses important questions such as the role of strategy, best frameworks for innovation portfolio management, and how to develop an innovation thesis. The authors have examined successful startups, extracting lessons for other organisations who are uncertain as to the way ahead. Moreover, the book provides pragmatic and helpful guidance for companies interested in innovating and getting started innovating within the company. It is concise, well-written and brings together many of the concepts addressing innovation into a comprehensive playbook for implementing an innovative strategy.

Kundenbewertungen

4.7
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Vorteile

  • Provides pragmatic and helpful guidance to companies interested in innovating
  • Easy and comprehensive read
  • Addresses important questions such as how to develop an innovation thesis
  • Examines successful startups, extracting lessons for other organisations

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CHF 137

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Merkmale und Vorteile

  • Provides a blueprint to manage innovation while executing core business
  • Offers methodologies for building a culture of innovation using Lean Startup principles
  • Includes frameworks, visualizations, templates, tools, and methods
  • A must-read for corporate leaders wanting to transform their companies to be more innovative
  • Useful in designing innovation strategy for medium-sized and large companies
  • Can save a company from disruption death march